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The Story of Codewear Clothing®

🌊🌴Born in Pacific Beach, Woven with San Diego Soul 🌴🌊

In the heart of Pacific Beach, where the golden sands meet the endless blue of the California sky, a story began to unfold in 2003 with a local postman, Lonnie Reams. His route was a daily journey through this vibrant beachside community, a place where the surf rhythm blends with the laughter of families and the chime of local businesses. Lonnie wasn’t just delivering mail along Garnet Avenue and through the cozy, palm-shaded neighborhoods; he was delivering a message of local pride and community spirit. This was the heartbeat of Codewear Clothing®.

📬 The Postman with a Heart for the City 📬

Lonnie’s route took him through the lively streets of Pacific Beach, where the ocean’s rhythm sets the pace of life. He witnessed the daily dance of surfers with the waves, the laughter of families enjoying the sun-soaked shores, and the camaraderie of locals sharing stories under the shade of palm trees. These experiences, these connections with the people of Pacific Beach, deepened his understanding of what makes this place so special.

🌞 A Brand Born from the Sands of Pacific Beach 🌞

Lonnie’s love for Pacific Beach, with its laid-back vibe and tight-knit community, was the catalyst for Codewear Clothing®. He envisioned a brand that would embody the relaxed, sunny ethos of this beachside haven, a way for locals to proudly wear their identity and for visitors to carry a piece of Pacific Beach with them.

🏖️ Weaving the Pacific Beach Story 🏖️

Codewear Clothing® became a symbol of Pacific Beach life, capturing its essence in every design. From the iconic Crystal Pier to the bustling Garnet Avenue, from the serene Fanuel Street Park to the lively boardwalk, each piece in the Codewear Clothing® collection is a tribute to the neighborhood’s vibrant character and its people’s love for their beachside paradise.

🌞 Wearing San Diego on Your Sleeve 🌞

Codewear Clothing® is more than a clothing line; it’s a badge of honor for San Diegans. It’s a way to show your love for the city that’s more than a place – it’s a lifestyle. From the laid-back vibes of Pacific Beach to the historic streets of the Gaslamp Quarter, Codewear Clothing® embodies the soul of San Diego in every thread.

🏄‍♂️ For Locals, By Locals 🏄‍♂️

When Erika Belvin, a born and raised San Diegian, Codewear Clothing® Girl, and a close friend of Lonnie, took over, she carried the torch with the same passion. Her mission was to keep the brand deeply rooted in its San Diego heritage while letting it bloom across the nation. Codewear Clothing® isn’t just about wearing a brand; it’s about wearing your local pride.

🌟 Spreading the San Diego Love 🌟

Our vision is to weave the essence of San Diego into the fabric of the nation. We’re here to tell the story of our city, a story of diversity, beauty, and community. Codewear Clothing® is our way of sharing the San Diego spirit, one zip code at a time.

🌆 From Our Streets to Yours 🌆

Every piece of Codewear Clothing® is a tribute to the city we love and the people who make it what it is. It’s a celebration of our neighborhoods, our beaches, our streets, and our shared experiences.

👕 Join the Local Revolution 👕

Now, we’re inviting you to be a part of this journey. To wear Codewear Clothing® is to carry a piece of San Diego with you, to show the world where you’re from, and to wear it with pride. It’s more than fashion; it’s a lifestyle, a community, a family.

From the heart of Pacific Beach to every corner of the globe, Codewear Clothing® is here to let you rep your local love, San Diego style.

#SanDiegoProud #LocalLove #CodewearSpirit 🌊🌴📬

The Mission of Codewear Clothing®

Our Mission at Codewear Clothing®

“Fashioning the Spirit of San Diego, One Zip Code at a Time.”

At Codewear Clothing®, we’re more than just a clothing brand – we’re storytellers, community advocates, and proud San Diegans. Our mission is deeply rooted in the vibrant tapestry that makes up our beloved city, and we’re dedicated to bringing its unique spirit to life through our apparel.

What We Mean by “Fashioning the Spirit of San Diego”

San Diego isn’t just a location; it’s a lifestyle, a collection of diverse cultures, and a hub of iconic neighborhoods, each with its own heartbeat. When we say we’re “fashioning the spirit,” we mean that every piece of clothing we design is infused with the essence of San Diego – from the laid-back surf culture to the bustling urban streets, the serene beaches to the historic landmarks. Our designs are a homage to the city’s vibrant energy, its serene coastal beauty, and its dynamic urban charm.

The Significance of “One Zip Code at a Time”

San Diego is a mosaic of neighborhoods, each proudly distinct and rich in its own story. By focusing on “one zip code at a time,” we’re committed to celebrating the individuality and unique character of each area. Whether it’s the iconic surf scene of Pacific Beach, the historic charm of Old Town, or the artistic vibe of North Park, each zip code has its own story, and we’re here to tell it. This approach allows us to connect with locals who cherish their neighborhood’s identity and with visitors who want to take a piece of San Diego’s diverse culture with them.

Our Promise to You

Every thread, color, and design from Codewear Clothing® is a testament to the diversity and spirit of San Diego. We promise to deliver not just apparel, but a piece of the city’s soul – something that resonates with the heart of each San Diegan and the essence of their neighborhood. Join us in celebrating the rich tapestry of San Diego, one zip code at a time.

Our Vision at Codewear Clothing®

“Weaving the Fabric of America, One Zip Code at a Time.”

At Codewear Clothing®, we envision a future where every garment we create is a testament to the pride and spirit of America’s towns and cities. Our mission is to weave a narrative that not only celebrates local communities but also fortifies the fabric of our nation.

Celebrating Local Pride, Building National Unity

We believe that the strength of a nation lies in the pride of its individual communities. From the bustling streets of metropolitan cities to the quiet lanes of small towns, each zip code carries a unique story and an inherent sense of pride. By highlighting these local identities, Codewear Clothing® aims to foster a deeper sense of national unity and shared purpose.

Every Community’s Story, A Chapter in America’s Narrative

Our journey is about more than fashion; it’s about capturing the essence of America, one community at a time. We see each zip code as a chapter in the larger narrative of our country. Codewear Clothing® is committed to bringing these stories to the forefront, showcasing the diversity and richness that collectively define the American experience.

Pioneering in Fashion, Rooted in Patriotism

As we expand our reach across America, our commitment to innovation in fashion is matched by our dedication to patriotism. We envision Codewear Clothing® as a leader in the fashion industry, where each design not only sets trends but also embodies the spirit of American towns and cities, contributing to a stronger, more united country.

Join Us in Weaving America’s United Story

This vision is an invitation to everyone who holds pride in their local community and cherishes our national heritage. Together, we’re not just wearing clothes; we’re weaving a narrative of unity and strength, celebrating each town’s uniqueness while contributing to the greater story of our nation, one zip code at a time.


Nationwide Shipping

All orders can be shipped to any of the 50 states.



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Premium Quality

All of our shirts are premium material, and printed direct to garment.

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Copyright Belvin Investments Inc. 2021